Wednesday, December 05, 2007

Grudge Against Yellow Man

Growing up, I have always had this slight fear for children's mascots like Barney, Ronald McDonald and Big Bird of Sesame Street. I guess it's because ever since I was 3, I knew well enough how the big evil corporations are using these silly mascots to market their products to the younger audience.

That and coupled with the fact that I feel incredibly uneasy around men who were either in heavy make-up or oversized suits. Then to my horror, DIGI introduced the "yellow man" as their brand new mascot early this year.

Thick make-up. Check.
Oversized suit. Check.

The first time I saw their commercial where a yellow man was shown following every digi user wherever they went, it sent chills down my spine. The worse part is this 'yellow man' craze caught and more yellow man commercials were being churned out by DIGI every month since.

Luckily, the yellow man craze has died down recently but for some reason, their worst ad ever, the Silent Mode commercial is still playing in local cinema ads. I honestly despise every second of it. I wish their competitor, Maxis, would just come up with something to obliterate the yellow men completely.

It can't be too direct, it's gotta be subtle and clever:

Yellow Man

Maybe I am being too direct but that's just how much I hate the yellow man.

It may take a while for me to respond to your comments (if any). I'm still on a holiday around west Malaysia with the gang :D



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